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The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie; Breugelmans, Els - In: Journal of marketing research : JMR 49 (2012) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio; Townsend, Claudia - In: Journal of marketing research : JMR 53 (2016) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv - In: Journal of marketing research : JMR 55 (2018) 2, pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
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Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.; Hung, Iris W. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
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Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626
Persistent link: https://www.econbiz.de/10010195938