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Consumer behaviour
343
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Journal of marketing research : JMR
Journal of business research : JBR
2,250
International journal of production economics
2,130
Journal of retailing and consumer services
2,055
European journal of operational research : EJOR
2,046
International journal of production research
1,850
Transportation research / E : an international journal
1,068
SpringerLink / Bücher
911
Computers & operations research : and their applications to problems of world concern ; an international journal
834
International journal of consumer studies
774
International journal of hospitality management
767
NBER working paper series
706
Psychology & marketing
672
Management science : journal of the Institute for Operations Research and the Management Sciences
644
Working paper / National Bureau of Economic Research, Inc.
585
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
International journal of logistics systems and management
542
NBER Working Paper
523
Omega : the international journal of management science
511
Technological forecasting & social change : an international journal
448
Asia Pacific journal of marketing and logistics
438
International journal of logistics : research and applications
429
Industrial marketing management : the international journal for industrial and high-tech firms
422
The journal of product & brand management
400
Cogent business & management
376
European journal of marketing : EJM
365
The journal of brand management : an international journal
363
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
362
Springer eBook Collection
360
Journal of retailing
357
Supply chain management : an international journal
347
International journal of retail & distribution management
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
341
The international journal of logistics management
337
The international review of retail, distribution and consumer research
334
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
331
Journal of marketing management : MM
331
Journal of business ethics : JOBE
328
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ECONIS (ZBW)
361
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1
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
2
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
3
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
4
The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh
;
Mantonakis, Antonia
;
White, Katherine
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
Saved in:
5
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
6
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
7
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
8
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
9
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
10
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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