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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,136
Journal of retailing and consumer services
1,950
International journal of consumer studies
800
SpringerLink / Bücher
752
International journal of hospitality management
747
Psychology & marketing
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NBER working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Food policy : economics planning and politics of food and agriculture
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
389
Journal of marketing management : MM
383
The journal of brand management : an international journal
365
Journal of marketing
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of travel and tourism marketing
349
Journal of international consumer marketing
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Tourism management : research, policies, practice
324
Marketing letters : a journal of research in marketing
317
Journal of the Academy of Marketing Science
316
Journal of marketing communications
314
Cogent business & management
311
Journal of retailing
311
Journal of consumer behaviour : an international research review
307
The journal of consumer marketing
301
Journal of business ethics : JOBE
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
Journal of fashion marketing and management
295
Young consumers : insight and ideas for responsible marketers
295
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
292
Marketing intelligence & planning
282
International journal of contemporary hospitality management
280
Technological forecasting & social change : an international journal
276
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ECONIS (ZBW)
369
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369
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1
Healthy choice : the effect of simplified point-of-sale nutritional information on consumer
food
choice behavior
Nikolova, Hristina
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
Saved in:
2
Rejecting responsibility : low physical involvement in obtaining
food
promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
3
Pleasure as a substitute for size : how multisensory imagery can make people happier with smaller
food
portions
Cornil, Yann
;
Chandon, Pierre
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 847-864
Persistent link: https://www.econbiz.de/10011600591
Saved in:
4
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
5
The effect of fitness branding on restrained eaters'
food
consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
Saved in:
6
Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.
;
Liu, Peggy J.
;
Redden, Joseph P.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
Saved in:
7
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged
food
purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
8
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic
food
?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Saved in:
9
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
10
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
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