Narrow search
Showing 1 - 10 of 20
Cover Image
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Cover Image
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.; Goettler, Ronald L.; Kim, Minki - In: Journal of marketing research : JMR 49 (2012) 6, pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Cover Image
Price transparency and retail prices : evidence from fuel price signs in the Italian highway system
Rossi, Federico; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 407-423
Persistent link: https://www.econbiz.de/10011503079
Cover Image
How does assortment affect grocery store choice?
Briesch, Richard A.; Chintagunta, Pradeep K.; Fox, Edward J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
Cover Image
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Cover Image
The Effect of Banner Advertising on Internet Purchasing
Manchanda, Puneet; Dub, Jean-Pierre; Goh, Khim Yong; … - In: Journal of marketing research : JMR 43 (2006) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10006640826
Cover Image
Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data
Chintagunta, Pradeep K.; Dub#x00e9, Jean-Pierre - In: Journal of marketing research : JMR 42 (2005) 3, pp. 368-379
Persistent link: https://www.econbiz.de/10006643236
Cover Image
Temporal Differences in the Role of Marketing Communication in New Product Categories
Narayanan, Sridhar; Manchanda, Puneet; Chintagunta, … - In: Journal of marketing research : JMR 42 (2005) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10006643243
Cover Image
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Bell, David R.; Bonfrer, André; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 42 (2005) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10006644320
Cover Image
Response Modeling with Nonrandom Marketing-Mix Variables
Manchanda, Puneet; Rossi, Peter E.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10006645674