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Journal of marketing research : JMR
Journal of marketing
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Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
2
The impact of brand rating dispersion on firm value
Luo, Xueming
;
Raithel, Sascha
;
Wiles, Michael A.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
Saved in:
3
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
Saved in:
4
The Impact of Brand Rating Dispersion on Firm Value
Luo, Xueming
;
Raithel, Sascha
;
Wiles, Michael A
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 399-415
Persistent link: https://www.econbiz.de/10010129760
Saved in:
5
Working with Rivals: The Impact of Competitor Alliances on Financial Performance
Luo, Xueming
;
Rindfleisch, Aric
;
Tse, David K.
- In:
Journal of marketing research : JMR
44
(
2007
)
1
,
pp. 73-83
Persistent link: https://www.econbiz.de/10007596664
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