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Consumer behaviour
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Dhar, Ravi
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6
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Zhao, Min
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Levav, Jonathan
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Patrick, Vanessa M.
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Pieters, Rik
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Sevilla, Julio
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Thomas, Manoj
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Wedel, Michel
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Zauberman, Gal
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Zhao, Yi
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Bijmolt, Tammo H. A.
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Che, Hai
3
Chintagunta, Pradeep K.
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3
Ding, Min
3
Etkin, Jordan
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Journal of marketing research : JMR
Journal of business research : JBR
2,172
Journal of retailing and consumer services
1,994
International journal of consumer studies
786
NBER working paper series
765
International journal of hospitality management
759
Psychology & marketing
715
Working paper / National Bureau of Economic Research, Inc.
704
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER Working Paper
599
The journal of brand management : an international journal
552
The journal of product & brand management
474
SpringerLink / Bücher
470
Asia Pacific journal of marketing and logistics
421
Tourism management : research, policies, practice
405
European journal of marketing : EJM
403
Journal of travel and tourism marketing
391
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Cogent business & management
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Journal of marketing
332
Journal of international consumer marketing
331
Applied economics
327
Journal of retailing
323
Journal of marketing communications
321
Technological forecasting & social change : an international journal
321
Marketing letters : a journal of research in marketing
313
Journal of fashion marketing and management
307
Journal of consumer behaviour : an international research review
305
International journal of retail & distribution management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The journal of consumer marketing
302
The international review of retail, distribution and consumer research
299
Journal of the Academy of Marketing Science
294
Journal of business ethics : JOBE
286
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
286
International journal of contemporary hospitality management
285
Energy economics
276
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ECONIS (ZBW)
368
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368
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1
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
2
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
3
Unstructured direct elicitation of decision rules
Ding, Min
;
Hauser, John R.
;
Dong, Songting
;
Dzyabura, Daria
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
Saved in:
4
Egocentric improvement evaluations : change in the self as an anchor for
brand
improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
5
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
6
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
7
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
8
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
9
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
10
Neural profiling of brands : mapping
brand
image in
consumers
' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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