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Markenartikel
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Ehrenberg, A. S. C.
5
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Journal of marketing research : JMR
Journal of business research : JBR
1,099
The journal of brand management : an international journal
670
International business review : the official journal of the European International Business Academy
656
SpringerLink / Bücher
593
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
554
Journal of world business : JWB
495
Management international review : mir ; journal of international business
446
The journal of product & brand management
419
Journal of retailing and consumer services
392
NBER working paper series
366
Journal of international management
323
Working paper / National Bureau of Economic Research, Inc.
299
NBER Working Paper
292
The international journal of human resource management
275
CESifo working papers
253
Working paper
241
Europäische Hochschulschriften / 5
233
Journal of business ethics : JOBE
219
European journal of international management : EJIM
206
Psychology & marketing
204
European journal of marketing : EJM
192
Industrial marketing management : the international journal for industrial and high-tech firms
187
Discussion paper / Centre for Economic Policy Research
184
Thunderbird international business review
178
Multinational business review
173
Springer eBook Collection
165
Transnational corporations : investment and development
165
International marketing review
162
International journal of hospitality management
146
Asia Pacific journal of marketing and logistics
145
Journal of marketing communications
137
Tourism management : research, policies, practice
136
Journal of marketing management : MM
135
Journal of advertising research
133
Journal of strategic marketing
133
Journal of marketing
131
Research
131
Marketing intelligence & planning
129
Harvard business review : HBR
128
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ECONIS (ZBW)
136
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1
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
2
Egocentric improvement evaluations : change in the self as an anchor for
brand
improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
3
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
4
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
5
Private label imitation of a national
brand
: implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
6
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
7
What's in a
brand
name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
8
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
9
Diagnosing
brand
performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
10
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
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