Narrow search
Showing 1 - 10 of 363
Cover Image
When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
Cover Image
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Cover Image
When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van; Pieters, Rik - In: Journal of marketing research : JMR 49 (2012) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
Cover Image
Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng; Ratner, Rebecca K. - In: Journal of marketing research : JMR 52 (2015) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
Cover Image
Money, time, and the stability of consumer preferences
Lee, Leonard; Lee, Pui Yee; Bertini, Marco; Zauberman, Gal - In: Journal of marketing research : JMR 52 (2015) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10010526563
Cover Image
A bounded rationality model of information search and choice in preference measurement
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10010526564
Cover Image
Modeling gift choice : the effect of uncertainty on price sensitivity
Wang, Sherry Shi; Lans, Ralf van der - In: Journal of marketing research : JMR 55 (2018) 4, pp. 524-540
Persistent link: https://www.econbiz.de/10011912730
Cover Image
Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
Cover Image
Interrupted consumption : disrupting adaptation to hedonic experiences
Nelson, Leif D.; Meyvis, Tom - In: Journal of marketing research : JMR 45 (2008) 6, pp. 654-664
Persistent link: https://www.econbiz.de/10003793627
Cover Image
The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10003486908