Modeling gift choice : the effect of uncertainty on price sensitivity
Year of publication: |
August 2018
|
---|---|
Authors: | Wang, Sherry Shi ; Lans, Ralf van der |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 4, p. 524-540
|
Subject: | gift giving | choice models | deadweight loss | price sensitivity | preference predictions | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Präferenztheorie | Theory of preferences |
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