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~isPartOf:"Journal of marketing theory and practice"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
2
Automotive industry
1
Brand image
1
Corporate reputation
1
Customer satisfaction
1
Firmenimage
1
Kfz-Industrie
1
Kundenzufriedenheit
1
Markenimage
1
Meinung
1
Online retailing
1
Online-Handel
1
Opinion
1
Partial least squares
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Partielle kleinste Quadrate
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Arnold, Todd J.
3
Beatty, Sharon E.
3
Ramirez, Edward
3
Reynolds, Kristy E.
3
Alhouti, Sarah
2
Anitsal, Ismet
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
D'Souza, Giles
2
Donthu, Naveen
2
Flight, Richard L.
2
Franke, George R.
2
Gillison, Stephanie T.
2
Goldsmith, Ronald E.
2
Hair, Joseph F.
2
Johnson, Catherine M.
2
Jussila, Iiro
2
Kemp, Elyria
2
Landry, Timothy D.
2
Ligas, Mark
2
Nakamoto, Kent
2
Orth, Ulrich R.
2
Ozcan, Timucin
2
Sarstedt, Marko
2
Schumann, David W.
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Swain, Scott D.
2
Tarkiainen, Anssi
2
Thompson, Scott A.
2
Aboulnasr, Khaled
1
Albaum, Gerald S.
1
Allaway, Arthur W.
1
Amos, Clinton
1
Andrzejewski, Susan A.
1
Anitsal, M. Meral
1
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Journal of marketing theory and practice
Journal of business research : JBR
41
Schriftenreihe Marketing, Management
18
Journal of retailing and consumer services
13
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of consumer marketing
2
The service industries journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
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ECONIS (ZBW)
2
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1
Drivers and outcomes of
brand
heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
2
How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10011340225
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