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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
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Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
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I'm proud of it : consumer technology appropriation and psychological ownership
Kirk, Colleen P.
;
Swain, Scott D.
;
Gaskin, James E.
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011300915
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