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The influence of the racial mix of other customers on black consumers' anger following a plausibly prejudicial service failure
Meyer, Tracy; Baker, Thomas L. - In: Journal of marketing theory and practice 18 (2010) 4, pp. 361-376
Persistent link: https://www.econbiz.de/10008666969
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The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey; Baker, Thomas L.; Andrews, … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
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From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior
Johnson, Catherine M.; Tariq, Ayesha; Baker, Thomas L. - In: Journal of marketing theory and practice 26 (2018) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10011951433