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Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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Consuming beyond means : debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana; Sharma, Yukti - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10012515121
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Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana; Kakumani, Lavanyalatha; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
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Mobile wallets : achieving intention to recommend by brick and mortar retailers
Tripathi, Shalini Nath; Srivastava, Shalini; Vishnani, … - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 240-256
Persistent link: https://www.econbiz.de/10013358771