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Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
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What types of films are successful at the box office? : predicting opening weekend and non-opening gross earnings of films
Kim, Dam Hee - In: Journal of media business studies 18 (2021) 3, pp. 214-234
Persistent link: https://www.econbiz.de/10012596680
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An exploration of shared services agreements within US local television markets
Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
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The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.; Etayo, Cristina; Sánchez-Tabernero, … - In: Journal of media business studies 12 (2015) 3/4, pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
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How the Greek television landscape changed during the financial crisis
Podara, Anna; Matsiola, Maria - In: Journal of media business studies 20 (2023) 3, pp. 284-301
Persistent link: https://www.econbiz.de/10014319851
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Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.; Pistoia, Adriano; Mory, Linda - In: Journal of media business studies 10 (2013) 2, pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
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From centralization to selective diversification : a historical analysis of media structure and agency in China, 1949-2013
Sukosd, Miklos; Wand, Lake - In: Journal of media business studies 10 (2013) 4, pp. 83-104
Persistent link: https://www.econbiz.de/10010233172
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Surviving the transition to "digital first" : new apps in Asian mobile internets
Dwyer, Tim - In: Journal of media business studies 12 (2015) 1/2, pp. 29-48
Persistent link: https://www.econbiz.de/10011518267
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Dynamic capabilities and superior firm performance in the UK media industry
Oliver, John - In: Journal of media business studies 11 (2014) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10010424713
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The principles of regulation and the assumption of media effects
Sjøvaag, Helle - In: Journal of media business studies 11 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010424730