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Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.; Pistoia, Adriano; Mory, Linda - In: Journal of media business studies 10 (2013) 2, pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
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Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.; Pelz, Richard; Ullrich, Sebastian - In: Journal of media business studies 8 (2011) 1, pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
Cover Image
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.; Pelz, Richard; Ullrich, Sebastian - In: Journal of media business studies 8 (2011) 1, pp. 23-46
Persistent link: https://www.econbiz.de/10010081639