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Use of generic medicines : perspectives of consumers living in urban and suburban areas of Klang Valley in Malaysia
Salmiah Mohd Ali; Mohamed Mansor Manan; Mohamed Azmi Hassali - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 242-250
Persistent link: https://www.econbiz.de/10010389833
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Pharmacist professionalism, helpfulness, and consumer behavior linkage
Mardanov, Ismatilla T.; Ricks, James - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 221-230
Persistent link: https://www.econbiz.de/10010389835
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Translation and validation of the Malaysian version of generic medicines scale
Wong, Zhi Yen; Mohamed Azmi Ahmad Hassali; Saleem, Fahad; … - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10010415275
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Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.; Georgi, Christina C. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 2, pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
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Knowledge and perceptions of physicians from private medical centres towards generic medicines in the State of Perak, Malaysia : findings and implications
Mohamed Azmi Ahmad Hassali; Alrasheedy, Alian A.; Chan, … - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 4, pp. 212-219
Persistent link: https://www.econbiz.de/10011348625
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Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh; Le Pen, Claude - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
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Pharmaceutical product differentiation : a strategy for strengthening product pipeline and life cycle management
Dubey, Rajesh; Dubey, Jayashree - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 2, pp. 104-118
Persistent link: https://www.econbiz.de/10003884405
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The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
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Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin; Lee, Chunsik - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
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Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 240-246
Persistent link: https://www.econbiz.de/10009685913