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Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike; Henne, Nathalie; Zöllner, York - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
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Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
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Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching; Mohamed Azmi Ahmad Hassali; Saleem, Fahad - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
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Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
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Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita; Handa, Meenakshi; Vohra, Anupama - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
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The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
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Beyond KOL management : communities of practice as a new perspective on pharmaceutical market penetration
Kroes, Mark; Chmielarz, Piotr; Chandler, Lisa Lucarelli; … - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10009235942
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Product lifecycle management in pharmaceuticals
Prajapati, Vandana; Dureja, Harish - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 3, pp. 150-158
Persistent link: https://www.econbiz.de/10009582547
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The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
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Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 240-246
Persistent link: https://www.econbiz.de/10009685913