The challenge of Google Sidewiki for pharmaceutical marketers
Joel J. Davis
| Year of publication: |
2010
|
|---|---|
| Authors: | Davis, Joel J. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 10.2010, 4, p. 323-331
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market | Suchmaschine | Search engine | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008749292