innovation process of small and medium-sized wine industries for their marketing strategies. …Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing …-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in …

region in general. The study shows that, for Russia and Eastern Europeancountries, innovation is one of the crucial factors …

significantly positively related. This study also investigated the indirect effect of green innovation. A quantitative research … and green competitive advantage are significantly positively related. The indirect effect of green innovation is … significant. Theoretically, the study developed a model that linked green innovation to environmental orientation. Practically …

Ever-increasing unpredictability has led to recognition of increasing importance of innovation capabilities of … businesses. In spite of recognizing such an important issue of innovation capability, not much research has been conducted on the … relationship between innovation capabilities in business planning, R&D, commercialization and innovation performance. The current …

) emission. This study aimed to determine and understand the relationship between innovation, renewable energy consumption … unrestricted fixed effects to resolve the study problems and using panel data method. The results indicate that innovation …

innovation by creating an environment that encourages collaboration, skill development, and local innovation. …

communication and pricing opportunities for wine brand identity as well as image, thereby contributing to open brand innovation. … literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … innovation in branding. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic …

industry is not deregulation but regulation conversion. Though, deregulation helps to expand the modern market, it could … motivated open innovation dynamics in all industries. The expanded open innovation dynamics with digital transformation can …