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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Phau, Ian"
~subject:"Australia"
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Consumer behaviour
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Phau, Ian
Bianchi, Constanza
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Journal of promotion management : JPM
The international review of retail, distribution and consumer research
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Australasian marketing journal
1
International journal of wine business research : IJWBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
2
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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