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Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.; Lambe, Kathryn E. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
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Defining public relations relationships and diversity's part in the process : practitioners' perspectives
Brunner, Brigitta R. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 153-167
Persistent link: https://www.econbiz.de/10003825691
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Need for cognition as motivation to process publicity and advertising
Hallahan, Kirk - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 169-194
Persistent link: https://www.econbiz.de/10003825693
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Public relations adding to businesses' bottom line
Pohl, Gayle M. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 195-209
Persistent link: https://www.econbiz.de/10003825694
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Cross-cultural public relations : a review of existing models with suggestions for a post-industrial public relations pyramid
Ledingham, John A. - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 225-241
Persistent link: https://www.econbiz.de/10003825701
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Linking public relations tactics to long-term success : an investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization
O'Neil, Julie - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 263-274
Persistent link: https://www.econbiz.de/10003825708
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Revisiting concepts of public relations audience through postmodern concepts of metanarrative, decentered subject, and reality/hyperreality
Zompetti, Joseph P.; Moffitt, Mary Anne - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 275-291
Persistent link: https://www.econbiz.de/10003825711
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Do communication students have the "write stuff"? : practitioners evaluate writing skills of entry-level workers
Hines, Randy; Basso, Joseph - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 293-307
Persistent link: https://www.econbiz.de/10003825717
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Engineering the continuation of a nonjudgmental United States-China relationship in the tumultuous post-cold war world : an overview of the 1990s Chinese public relations campaign...
Chen, Xiaowei - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 327-353
Persistent link: https://www.econbiz.de/10003825723
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Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728