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Advertising
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Advertising effects
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Journal of promotion management : JPM
SpringerLink / Bücher
1,459
Gabler Edition Wissenschaft
319
Springer eBook Collection
319
Springer eBook Collection / Business and Economics
316
Journal of advertising research
250
Research
249
Europäische Hochschulschriften / 5
221
International journal of advertising : the review of marketing communications
216
Journal of advertising : official publication of the American Academy of Advertising
204
International journal of advertising : the quarterly review of marketing communications
194
Lehrbuch
193
Journal of advertising
185
Journal of business research : JBR
185
Journal of marketing communications
151
Psychology & marketing
108
essentials
106
Gabler Research
97
Journal of economic psychology : research in economic psychology and behavioral economics
94
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Innovatives Markenmanagement
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
NBER working paper series
80
Journal of marketing
79
Neue betriebswirtschaftliche Forschung : Nbf
77
European journal of operational research : EJOR
75
Journal of marketing research : JMR
73
Schriftenreihe Studien zum Konsumentenverhalten
72
Journal of historical research in marketing
70
DUV / Wirtschaftswissenschaft
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
68
Working paper / National Bureau of Economic Research, Inc.
68
Gabler-Edition Wissenschaft
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
International journal of internet marketing and advertising : IJIMA
64
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ECONIS (ZBW)
84
USB Cologne (EcoSocSci)
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1
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
2
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
3
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
4
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
5
Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
Saved in:
6
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
7
Investigating the use of sex in media promotion and advertising
Reichert, Tom
(
contributor
)
- In:
Journal of promotion management : JPM
Volume 13, Number 1/2
(
2007
)
Persistent link: https://www.econbiz.de/10004950670
Saved in:
8
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
9
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
10
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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