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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
RIETI discussion paper series
785
Journal of the Japanese and international economies : an international journal ; JJIE
619
Working paper / National Bureau of Economic Research, Inc.
562
NBER working paper series
557
Japan and the world economy : international journal of theory and policy
507
NBER Working Paper
485
Journal of advertising research
413
Journal of business research : JBR
309
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
278
Japan labor review
278
Japanese economic studies : a journal of translations
253
SpringerLink / Bücher
253
International journal of advertising : the review of marketing communications
251
Monetary and economic studies
234
Applied economics
231
Journal of marketing communications
228
The Japanese economic review : the journal of the Japanese Economic Association
221
The Japanese economy : translations and studies
216
Japan quarterly
209
The developing economies
203
Hitotsubashi journal of economics
193
IMES discussion paper series
187
Journal of advertising
187
Asian survey : a bimonthly review of contemporary Asian affairs
182
ISER Discussion Paper
180
MPRA Paper
172
IMF working papers
164
European Journal of Marketing
162
Discussion paper / Centre for Economic Policy Research
159
Kobe economic & business review : annual report
159
Pacific-Basin finance journal
158
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
157
Applied economics letters
153
Discussion paper / Institute of Social and Economic Research
150
Journal of Consumer Marketing
147
Europäische Hochschulschriften / 5
144
Economics letters
143
Journal of Asian economics
143
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ECONIS (ZBW)
147
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1
Information contents in Japanese OTC drug
advertising
from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
2
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
3
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
5
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
6
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
7
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
10
Looking through outdoor
advertising
images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K.
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
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