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~isPartOf:"Journal of promotion management : JPM"
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Advertising
82
Werbung
82
Advertising effects
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Consumer behaviour
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Internet marketing
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Journal of promotion management : JPM
Journal of advertising research
234
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
218
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Journal of marketing
104
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Kom / Kommission der Europäischen Gemeinschaften
78
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
NBER working paper series
72
European journal of marketing : EJM
71
Journal of marketing research : JMR
64
Journal of promotion management : innovations in planning and applied research
64
SpringerLink / Bücher
62
NBER Working Paper
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
61
International journal of industrial organization
60
Working paper / National Bureau of Economic Research, Inc.
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Health marketing quarterly
49
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
47
World Bank E-Library Archive
47
Journal of current issues and research in advertising
45
Other Financial Accountability Study
45
Marketing : ZFP ; journal of research and management
42
Review of industrial organization : RIO
41
Zeitschrift für Verbraucherpolitik : ZVP
41
American journal of agricultural economics
40
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ECONIS (ZBW)
82
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1
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1
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
2
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
3
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
4
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
5
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
6
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
7
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
8
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
9
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
10
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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