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Journal of promotion management : JPM
Media-Perspektiven
42
The journal of media economics
38
Journal of advertising research
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
24
Young consumers : insight and ideas for responsible marketers
19
JMM : the international journal on media management
17
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
17
SpringerLink / Bücher
16
Gabler Edition Wissenschaft
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
14
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
14
Discussion paper / Centre for Economic Policy Research
13
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
11
Journal of marketing communications
10
NBER working paper series
10
Vierteljahrshefte zur Wirtschaftsforschung
10
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
9
Europäische Hochschulschriften / 5
9
Journal of internet commerce
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Online Information Review
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Working paper / National Bureau of Economic Research, Inc.
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Lehrbuch
8
Psychology & marketing
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
7
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of media business studies
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Leitfaden Online-Marketing ; [Bd. 1]
7
Telekommunikation und Multimedia
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CESifo working papers
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
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ECONIS (ZBW)
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1
What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina
;
Mathews, Shane
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
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2
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
Saved in:
3
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
4
How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae
;
King, Karen Whitehill
;
Yoon, Hye Jun
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
Saved in:
5
The psychological influences of threat on B2C e-commerce adoption : an extended study and explanatory framework
Guo, Chengqi
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 303-315
Persistent link: https://www.econbiz.de/10008647415
Saved in:
6
Advocacy on the internet : lessons learned from the Animal Enterprise Terrorism Act of 2005
Waters, Richard D.
;
Wang, Meredith L.
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10009248051
Saved in:
7
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
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