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What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina; Mathews, Shane - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
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Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.; Stafford, Marla Royne - In: Journal of promotion management : JPM 15 (2009) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae; King, Karen Whitehill; Yoon, Hye Jun - In: Journal of promotion management : JPM 16 (2010) 3, pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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The psychological influences of threat on B2C e-commerce adoption : an extended study and explanatory framework
Guo, Chengqi - In: Journal of promotion management : JPM 16 (2010) 3, pp. 303-315
Persistent link: https://www.econbiz.de/10008647415
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Advocacy on the internet : lessons learned from the Animal Enterprise Terrorism Act of 2005
Waters, Richard D.; Wang, Meredith L. - In: Journal of promotion management : JPM 17 (2011) 2, pp. 241-256
Persistent link: https://www.econbiz.de/10009248051
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What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris - In: Journal of promotion management : JPM 18 (2012) 4, pp. 436-457
Persistent link: https://www.econbiz.de/10009678852