Defining and understanding communications planning : a current assessment and an exploratory study
Year of publication: |
2009
|
---|---|
Authors: | McKenzie, Karen E. ; Stafford, Marla Royne |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 3, p. 341-356
|
Subject: | Interne Kommunikation | Internal communication | Unternehmensplanung | Corporate planning | Prinzipal-Agent-Theorie | Agency theory | Mediennutzung | Media usage |
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