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Brand management
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Journal of promotion management : JPM
Journal of business research : JBR
954
The journal of brand management : an international journal
573
SpringerLink / Bücher
522
Journal of retailing and consumer services
401
The journal of product & brand management
400
Industrial marketing management : the international journal for industrial and high-tech firms
348
Journal of strategic marketing
282
European journal of marketing : EJM
239
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220
Journal of marketing communications
208
Marketing intelligence & planning
188
Journal of the Academy of Marketing Science
179
Journal of marketing
170
Psychology & marketing
170
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
165
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
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Europäische Hochschulschriften / 5
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The journal of business & industrial marketing
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Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
113
Tourism management : research, policies, practice
112
Marketing : ZFP ; journal of research and management
109
Research
106
International marketing review
101
Journal of global marketing
96
Business horizons
95
Cogent business & management
95
The marketing review
95
The IUP journal of brand management : IJBRM
94
International journal of internet marketing and advertising : IJIMA
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Springer eBook Collection / Business and Economics
91
Journal of business ethics : JOBE
90
Journal of travel and tourism marketing
90
Innovatives Markenmanagement
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ECONIS (ZBW)
94
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1
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1
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
2
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
6
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
7
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
8
Guest editorial: Marketing communication of brands and products in the new era
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 275-277
Persistent link: https://www.econbiz.de/10009621086
Saved in:
9
Branding over internet and TV advertising
Wang, Alex
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
Saved in:
10
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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