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Journal of promotion management : JPM
Corporate communications : an international journal
194
Journal of Communication Management
184
Journal of communication management : an international journal
147
SpringerLink / Bücher
112
Journal of business ethics : JOBE
88
Journal of business research : JBR
88
Corporate Communications: An International Journal
86
The accounting review : a publication of the American Accounting Association
64
NBER working paper series
59
Working paper / National Bureau of Economic Research, Inc.
55
Public Relations : ein Handbuch
53
Journal of nonprofit & public sector marketing
51
Corporate social responsibility and environmental management
48
International journal of business communication : IJBC ; a publication of the Association of Business Communication
47
NBER Working Paper
47
CESifo working papers
44
Discussion paper / Centre for Economic Policy Research
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
43
Research
43
Springer eBook Collection
43
The global public relations handbook : theory, research, and practice
42
Discussion papers / CEPR
41
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Journal of marketing communications
41
Handbuch Unternehmenskommunikation
40
International review on public and non-profit marketing
39
International journal of nonprofit and voluntary sector marketing
38
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
38
ECB Working Paper
36
Journal of communication management
36
Europäische Hochschulschriften / 5
35
Working paper series / European Central Bank
35
Routledge new directions in public relations and communication research
34
Economics letters
33
Journal of marketing for higher education
32
Journal of monetary economics
32
Management communication quarterly : an international journal
32
Exploring public relations
31
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ECONIS (ZBW)
36
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1
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
2
Black, white, and shades of gray : the sixty-year debate over propaganda versus public diplomacy
Guth, David W.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10003825721
Saved in:
3
Foreign countries and US public relations firms : the case of three Persian Gulf States
Al-Yasin, Yasin
;
Dashti, Ali A.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10003825724
Saved in:
4
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
5
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
6
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
7
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
8
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
9
Linking worldview, relationship attitudes, and behavioral outcomes : implications for the study and practice of public relations
Bruning, Stephen D.
;
Lambe, Kathryn E.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003825688
Saved in:
10
Defining public relations relationships and diversity's part in the process : practitioners' perspectives
Brunner, Brigitta R.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003825691
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