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Smoke gets in their eyes? : third-person effects of electronic cigarette advertising
Pardun, Carol J.; McKeever, Robert; Bedingfield, Sid - In: Journal of promotion management : JPM 23 (2017) 5, pp. 708-726
Persistent link: https://www.econbiz.de/10011799585
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Processing anti-smoking ads among college students : the role of emotional response and level of smoking
Chung, Hwiman; Ahn, Euijin; Kang, Seok - In: Journal of promotion management : JPM 22 (2016) 3, pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar; Chtourou, Saber; Korai, Bernard - In: Journal of promotion management : JPM 23 (2017) 2, pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: Journal of promotion management : JPM 24 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of promotion management : JPM 24 (2018) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10011875371