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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
SpringerLink / Bücher
1,569
Journal of business research : JBR
840
The journal of brand management : an international journal
628
The journal of product & brand management
393
Springer eBook Collection
365
Journal of retailing and consumer services
362
Gabler Edition Wissenschaft
337
Springer eBook Collection / Business and Economics
326
Journal of advertising research
315
Research
287
Journal of marketing communications
260
International journal of advertising : the review of marketing communications
252
Europäische Hochschulschriften / 5
249
International journal of advertising : the quarterly review of marketing communications
222
European journal of marketing : EJM
211
Corporate communications : an international journal
207
Journal of advertising
202
Psychology & marketing
191
Lehrbuch
188
Journal of advertising : official publication of the American Academy of Advertising
185
Journal of Communication Management
182
Journal of marketing
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
173
Journal of marketing research : JMR
173
Industrial marketing management : the international journal for industrial and high-tech firms
147
Journal of communication management : an international journal
146
Journal of business ethics : JOBE
145
Journal of promotion management : innovations in planning and applied research
137
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Marketing intelligence & planning
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
134
International journal of hospitality management
130
International journal of internet marketing and advertising : IJIMA
128
Journal of marketing management : MM
128
Asia Pacific journal of marketing and logistics
126
Journal of strategic marketing
122
essentials
121
Markenartikel : das Magazin für Markenführung
112
Marketing : ZFP ; journal of research and management
111
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ECONIS (ZBW)
164
USB Cologne (EcoSocSci)
1
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1
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
3
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
4
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
7
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
8
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
9
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
10
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
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