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Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener; Kara, Ali - In: Journal of promotion management : JPM 19 (2013) 1, pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Cover Image
Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures
Kaynak, Erdener; Kara, Ali - In: Journal of promotion management : JPM 19 (2013) 1, pp. 86-113
Persistent link: https://www.econbiz.de/10010072623