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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen - In: Journal of promotion management : JPM 19 (2013) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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Creating online brand personality : the role of personal difference
Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071