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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.; Fowler, Kendra - In: Journal of promotion management : JPM 21 (2015) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
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Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production
Meyer, Heather M.; Schulz, Steven A. - In: Journal of promotion management : JPM 23 (2017) 4, pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
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Looking through outdoor advertising images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K. - In: Journal of promotion management : JPM 23 (2017) 6, pp. 791-812
Persistent link: https://www.econbiz.de/10011799604