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An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
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An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya; Muehling, Darrel D.; Laczniak, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Cover Image
An Involvement Explanation for Nostalgia Advertising Effects
Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 100-119
Persistent link: https://www.econbiz.de/10009832792