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Journal of promotion management : JPM
Journal of business research : JBR
884
The journal of brand management : an international journal
577
SpringerLink / Bücher
418
The journal of product & brand management
395
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
278
European journal of marketing : EJM
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Journal of marketing management : MM
212
Journal of marketing communications
192
Journal of the Academy of Marketing Science
190
Marketing intelligence & planning
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Journal of marketing
172
Energy economics
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
135
Springer eBook Collection
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International journal of hospitality management
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Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Journal of advertising research
106
Marketing letters : a journal of research in marketing
106
International marketing review
98
Journal of marketing research : JMR
95
Business horizons
94
Journal of global marketing
93
The marketing review
93
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
89
Cogent business & management
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Journal of promotion management : innovations in planning and applied research
83
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
87
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1
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
2
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
3
Guest editorial: Marketing communication of brands and products in the new era
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 275-277
Persistent link: https://www.econbiz.de/10009621086
Saved in:
4
Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and
branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
7
Branding
over internet and TV advertising
Wang, Alex
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
Saved in:
8
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
9
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
10
Pinning and promotion : how local television stations are using Pinterest for
branding
and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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