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Advertising effects
116
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Advertising
82
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Consumer behaviour
70
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Brand management
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content analysis
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Journal of promotion management : JPM
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
Journal of business research : JBR
279
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
225
Journal of advertising
172
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
European journal of marketing : EJM
106
Journal of marketing research : JMR
103
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
87
SpringerLink / Bücher
87
International journal of internet marketing and advertising : IJIMA
85
Marketing : ZFP ; journal of research and management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
75
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
NBER working paper series
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
62
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
Young consumers : insight and ideas for responsible marketers
49
CESifo working papers
42
International journal of hospitality management
42
Journal of business ethics : JOBE
42
Journal of global marketing
42
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ECONIS (ZBW)
147
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1
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
2
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
3
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
4
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
5
Looking through outdoor
advertising
images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K.
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
Saved in:
6
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
7
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
8
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
9
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
10
Effectiveness of indecent language in
advertising
on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
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