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Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong; Jin, Young Ju - In: Journal of promotion management : JPM 21 (2015) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun; Lee, Wei-Na - In: Journal of promotion management : JPM 21 (2015) 1, pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin; Avery, Elizabeth Johnson - In: Journal of promotion management : JPM 22 (2016) 5, pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Does gender impact the perception of negative information related to celebrity endorsers?
Edwards, Steven M.; La Ferle, Carrie - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 22-35
Persistent link: https://www.econbiz.de/10003884504