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Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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Islamic credit card adoption understanding : when innovation diffusion theory meets satisfaction and social influence
Jamshidi, Dariyoush; Hussin, Nazimah - In: Journal of promotion management : JPM 22 (2016) 6, pp. 897-917
Persistent link: https://www.econbiz.de/10011632075
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Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim; Sweeney, Arthur; Sullivan Mort, Gillian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
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How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae; King, Karen Whitehill; Yoon, Hye Jun - In: Journal of promotion management : JPM 16 (2010) 3, pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
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Do web users care about bannder ads anymore? : the effects of frequency and clutter in web advertising
Lee, Sang Yeal; Cho, Yong-suk - In: Journal of promotion management : JPM 16 (2010) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10008647417
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Maximizing user interactivity through banner ad design
Rosenkrans, Ginger - In: Journal of promotion management : JPM 16 (2010) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10008647424
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Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627