Typologies of banner advertisements' attributes : a content analysis
Year of publication: |
2010
|
---|---|
Authors: | Hussain, Rahim ; Sweeney, Arthur ; Sullivan Mort, Gillian |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 1/2, p. 96-113
|
Subject: | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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