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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin
;
Kim, Hyuksoo
;
Lee, Doohwang
;
Ahn, Jungsun
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
Saved in:
2
Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo
;
Sohn, Steve H.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
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