Impact of advertising model's body size on perceived product quality : category-based induction approach
Hyuksoo Kim and Steve H. Sohn
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Kim, Hyuksoo ; Sohn, Steve H. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 151-174
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| Subject: | category-based induction | model's body size | psychographics | Produktqualität | Product quality | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1088924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522076