//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social Media Marketing Strateg...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
55
Online-Marketing
55
Consumer behaviour
36
Konsumentenverhalten
36
Marketing management
29
Marketingmanagement
29
Advertising effects
27
Werbewirkung
27
Advertising
22
Brand management
22
Markenführung
22
Social Web
22
Social web
22
Werbung
22
Brand image
12
Markenimage
12
Sales promotion
10
Verkaufsförderung
10
Brand
8
Markenartikel
8
Public relations
8
social media
8
Öffentlichkeitsarbeit
8
Product Placement
7
Product placement
7
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
Facebook
5
Relationship marketing
5
USA
5
United States
5
Viral marketing
5
Virales Marketing
5
Website
5
advertising
5
Communication
4
Credibility
4
Fernsehwerbung
4
Glaubwürdigkeit
4
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
77
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
All
English
79
Author
All
Loureiro, Sandra Maria Correia
3
Melanthiou, Yioula
3
Arli, Denni
2
Gautam, Vikas
2
McMillan, Sally J.
2
Melnik, Mikhail I.
2
Morimoto, Mariko
2
Papasolomou, Ioanna
2
Park, Jae Hee
2
Richardson, Paul
2
Tompkins, Dan
2
Vrontis, Demetris
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Ahn, Jungsun
1
Alhabash, Saleem
1
An, Soontae
1
Angelini, Antonella
1
Arora, Amit
1
Arora, Anshu
1
Arroyo-Cañada, Francisco-Javier
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baack, Donald
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhat, Savita
1
Bissell, Kimberly
1
Bortree, Denise Sevick
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chan, Fanny Fong Yee
1
Chang, Susan
1
Cho, Yong-suk
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
619
SpringerLink / Bücher
314
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of retailing and consumer services
256
Journal of strategic marketing
222
International journal of internet marketing and advertising : IJIMA
221
Journal of marketing communications
209
European journal of marketing : EJM
161
Journal of marketing management : MM
160
Journal of advertising research
158
Springer eBook Collection
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing
145
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
140
Marketing intelligence & planning
134
International journal of advertising : the review of marketing communications
131
Europäische Hochschulschriften / 5
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
The journal of business & industrial marketing
118
International journal of hospitality management
116
Business horizons
100
International journal of technology marketing : IJTMkt
100
International journal of electronic marketing and retailing : IJEMR
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
The journal of brand management : an international journal
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
Psychology & marketing
91
Information systems research : ISR
90
Journal of promotion management : innovations in planning and applied research
88
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Gabler Edition Wissenschaft
81
Journal of internet commerce
81
European Journal of Marketing
80
Marketing Intelligence & Planning
80
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
Saved in:
2
Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
3
Branding over internet and TV advertising
Wang, Alex
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
Saved in:
4
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
5
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
6
Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim
;
Sweeney, Arthur
;
Sullivan Mort, Gillian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
Saved in:
7
How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae
;
King, Karen Whitehill
;
Yoon, Hye Jun
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
Saved in:
8
Do web users care about bannder ads anymore? : the effects of frequency and clutter in web advertising
Lee, Sang Yeal
;
Cho, Yong-suk
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 288-302
Persistent link: https://www.econbiz.de/10008647417
Saved in:
9
Maximizing user interactivity through banner ad design
Rosenkrans, Ginger
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10008647424
Saved in:
10
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->