//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Predicting adolescents' appare...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
29
Consumer behaviour
29
Konsumentenverhalten
29
Markenartikel
29
Brand management
26
Markenführung
26
Brand image
19
Markenimage
19
Advertising effects
17
Werbewirkung
17
Advertising
9
Werbung
9
Product Placement
7
Product placement
7
Marketing management
6
Marketingmanagement
6
product placement
5
Internet marketing
4
Jugendliche
4
Online-Marketing
4
USA
4
United States
4
Youth
4
congruence
4
Music
3
Music industry
3
Musik
3
Musikwirtschaft
3
Sales promotion
3
Verkaufsförderung
3
brand
3
brand familiarity
3
brand recall
3
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Computerspiel
2
Designation of origin
2
Emotion
2
Event marketing
2
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
37
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
38
Author
All
Callison, Coy
2
Chung, Hwiman
2
Kim, Eunice
2
Phau, Ian
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alessandri, Susan Westcott
1
Arli, Denni
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Brinker, David L.
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chang, En Chi
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Li-ming
1
Cho, Moonhee
1
Chung, Christina
1
Craig, Clay
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Felix, Reto
1
Flynn, Mark A.
1
Fraustino, Julia
1
Gutterres, Rodrigo
1
Hamilton, Mitchell
1
Hinck, Wolfgang
1
Holmes, Gary
1
Holody, Kyle J.
1
Huang, Guanxiong
1
Huerta-Zavala, Pilar
1
Kaufmann, Hans Rüdiger
1
Kemp, Elyria
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
343
The journal of brand management : an international journal
298
NBER working paper series
285
Discussion paper series / IZA
278
NBER Working Paper
235
Working paper / National Bureau of Economic Research, Inc.
229
Journal of retailing and consumer services
210
The journal of product & brand management
202
IZA Discussion Paper
195
Young consumers : insight and ideas for responsible marketers
179
Journal of fashion marketing and management
163
International journal of consumer studies
123
Psychology & marketing
103
European journal of marketing : EJM
82
Journal of health economics
78
Journal of vocational behavior
78
SpringerLink / Bücher
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Asia Pacific journal of marketing and logistics
65
Working paper
64
The journal of consumer marketing
63
Journal of international consumer marketing
60
Journal of career development
58
World Bank E-Library Archive
55
Journal of marketing communications
51
Economics of education review
49
Journal of advertising research
49
International journal of retail & distribution management
48
CESifo working papers
47
Journal of marketing
46
Policy research working paper : WPS
46
Journal of strategic marketing
45
Marketing intelligence & planning
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Applied economics
42
Journal of human resources : JHR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
2
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
3
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
4
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
5
Joint order and promotion effort decisions for a fashion
apparel
commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
6
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
7
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
8
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
9
Promoting the network
brand
: an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
10
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->