//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Online retailing"
~subject:"Verkaufsförderung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Online retailing
Verkaufsförderung
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Brand management
6
Markenartikel
6
Markenführung
6
Social Web
4
Social web
4
Internet marketing
3
Online-Marketing
3
Brand image
2
Customer integration
2
Kundenintegration
2
Markenimage
2
Sales promotion
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Anticipatory guilt
1
Artificial intelligence
1
Artificial intelligence (AI)
1
Brand authenticity
1
Brand engagement
1
Brand equity
1
Brand loyalty
1
Cannibalization
1
Challenge
1
Children
1
Chinese
1
Chinesisch
1
Coalition
1
Compulsory play
1
Consumer journey
1
Creativity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Duhachek, Adam
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Kukar-Kinney, Monika
3
Ladeira, Wagner Junior
3
Santini, Fernando de Oliveira
3
Cheong, Hyuk Jun
2
Mohammed-Baksh, Sufyan
2
Mu, Jifeng
2
Noble, Stephanie M.
2
Pandey, Neeraj
2
Rana, Sudhir
2
Roehm, Michelle L.
2
Sampaio, Claudio Hoffmann
2
Scheinbaum, Angeline Close
2
Abu Bakar bin Abdul Hamid
1
Adjei, Mavis T.
1
Aguirre, Elizabeth
1
Albrecht, Carmen-Maria
1
Arias-Bolzmann, Leopoldo
1
Azevedo, António
1
Babin, Barry J.
1
Badrinarayanan, Vishag
1
Bag, Sudin
1
Becerra, Enrique P.
1
Behe, Bridget K.
1
Bernritter, Stefan F.
1
Bettiga, Debora
1
Bhatt, Siddharth Harshkant
1
Boeira, Juan Pablo
1
Bolton, Ruth N.
1
Carlson, Jeffrey R.
1
Chandrasekaran, Deepa
1
Chen, Haipeng
1
Chu, Xing-Yu
1
Chung, Yuho
1
Cinelli, Melissa D.
1
Corner, Gabrielle
1
Costa, Ana Sofia
1
Coulter, Robin A.
1
Cui, Geng
1
Dahl, Darren W.
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Journal of business research : JBR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of retailing and consumer services
2
Reihe: Marketing : MAR
2
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail & distribution management
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Marketing and multicultural diversity
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The journal of consumer marketing
1
The service industries journal
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
2
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->