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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand image"
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Brand image
Consumer behaviour
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310
Brand management
92
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92
Advertising effects
77
Werbewirkung
77
Markenimage
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Yang, Jing
3
Bang Nguyen Viet
2
Loureiro, Sandra Maria Correia
2
Melewar, T. C.
2
Mundel, Juan
2
Sarkar, Abhigyan
2
Ababneh, Bashar
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Aledin, Samil A.
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Bahtiar Mohamad
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Journal of promotion management : innovations in planning and applied research
Qualitative market research : an international journal
Journal of business research : JBR
366
The journal of product & brand management
246
Journal of retailing and consumer services
224
The journal of brand management : an international journal
219
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
35
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
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1
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
3
Drivers of consumer purchase intentions for remanufactured products : a study of Indian consumers relocated to the USA
Gaur, Jighyasu
;
Amini, Mehdi
;
Banerjee, Pratyush
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10010491602
Saved in:
4
Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
5
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
6
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
7
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
8
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
9
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
10
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
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