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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
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Kundenzufriedenheit
Online-Marketing
Brand management
71
Markenführung
71
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
44
Markenimage
44
Internet marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
brand equity
4
purchase intention
4
Credibility
3
Fashion
3
Film industry
3
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
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Azevedo, António
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Bahtiar Mohamad
1
Basaran Borsai, Anne Marie
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Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Costa, Ana Sofia
1
Dam, Linda
1
Dias, Álvaro Lopes
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
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Garner, Benjamin
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Gironda, John T.
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Goldring, Deborah
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Gong, Baiyun
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Grigsby, Jamie L.
1
Hazari, Sunil
1
Jamshidi, Dariyoush
1
Jeon, Minhee
1
Kim, Mikyoung
1
Kiran, Faiqa
1
Lee, Jin Kyun
1
Lee, Ki-young
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
109
Journal of retailing and consumer services
76
The journal of product & brand management
60
The journal of brand management : an international journal
58
International journal of internet marketing and advertising : IJIMA
52
International journal of hospitality management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing communications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Cogent business & management
23
SpringerLink / Bücher
23
Marketing intelligence & planning
22
Journal of strategic marketing
18
Journal of promotion management : JPM
17
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
16
Journal of hospitality marketing & management
16
Journal of marketing management : MM
16
Tourism management : research, policies, practice
16
Business horizons
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of internet commerce
15
Innovatives Markenmanagement
14
Journal of advertising research
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of marketing
13
International journal of contemporary hospitality management
12
Journal of fashion marketing and management
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Springer eBook Collection
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of global marketing
11
Journal of the Academy of Marketing Science
11
Journal of travel and tourism marketing
11
European journal of marketing
10
Journal of marketing analytics : JMA
10
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ECONIS (ZBW)
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1
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
3
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
6
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
7
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
8
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
9
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
10
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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