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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Online-Marketing"
~subject:"purchase intention"
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Online-Marketing
purchase intention
Brand management
71
Markenführung
71
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
44
Markenimage
44
Internet marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
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Virales Marketing
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social media
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Marketingmanagement
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Markentreue
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Celebrity endorsement
5
Celebrity-Werbung
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Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
Credibility
3
Fashion
3
Film industry
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
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Azevedo, António
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Bahtiar Mohamad
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Bilro, Ricardo Godinho
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Biswal, Santosh Kumar
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Boeck, Harold
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Burroughs, Benjamin
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Castrillon Paque, Victor
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Chakraborty, Uttam
1
Cho, Su Yeon
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Choi, Yunmi
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Costa, Ana Sofia
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Dam, Linda
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Escandon-Barbosa, Diana
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Fitriati, Rachma
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Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
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Kiran, Faiqa
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Lee, Jin Kyun
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
85
International journal of internet marketing and advertising : IJIMA
50
The journal of product & brand management
46
Journal of retailing and consumer services
40
The journal of brand management : an international journal
38
Journal of marketing communications
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Cogent business & management
20
SpringerLink / Bücher
19
Marketing intelligence & planning
18
Journal of promotion management : JPM
17
Business horizons
15
International journal of electronic marketing and retailing : IJEMR
15
Journal of internet commerce
15
Journal of advertising research
14
Tourism management : research, policies, practice
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Innovatives Markenmanagement
12
Journal of global marketing
12
Springer eBook Collection
12
European journal of marketing : EJM
11
Journal of international consumer marketing
11
Journal of marketing
11
Psychology & marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of consumer studies
9
International journal of hospitality management
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Research
8
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ECONIS (ZBW)
28
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1
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
3
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
6
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
7
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
8
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
9
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
10
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
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