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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
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The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
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Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
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Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie; MacIntyre, Faye S.; Straub, Detmar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592
Persistent link: https://www.econbiz.de/10012179143