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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"USA"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
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Öffentlichkeitsarbeit
Advertising
64
Werbung
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Consumer behaviour
46
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Online-Marketing
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Beard, Fred K.
1
Dua, Sahil
1
Eisenmann, Marianne
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Feng, Yang
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Holman, Maggie
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Ju, Ilwoo
1
Kapoor, Payal S.
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Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
23
International journal of advertising : the review of marketing communications
13
American journal of agricultural economics
10
Journal of business research : JBR
9
European journal of marketing : EJM
8
Journal of current issues and research in advertising : JCIRA
8
Journal of historical research in marketing
8
Journal of marketing communications
8
The journal of law & economics
8
Journal of promotion management : JPM
7
The journal of media economics
7
International journal of industrial organization
6
Services marketing quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Southern economic journal
5
The journal of business : B
5
Advances in applied microeconomics : a research annual
4
Corporate communications : an international journal
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
Economics letters
3
European journal of operational research : EJOR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
International journal of the economics of business
3
Journal of agricultural & food industrial organization
3
Journal of business and economic perspectives
3
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ECONIS (ZBW)
6
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1
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
2
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
3
A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie
;
Eisenmann, Marianne
;
Holman, Maggie
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
Saved in:
4
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
5
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
6
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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