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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Loureiro, Sandra Maria Correia
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Ibrahim, Blend
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
522
Journal of retailing and consumer services
351
Technological forecasting & social change : an international journal
244
SpringerLink / Bücher
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Information systems research : ISR
163
International journal of internet marketing and advertising : IJIMA
163
Industrial marketing management : the international journal for industrial and high-tech firms
153
Management science : journal of the Institute for Operations Research and the Management Sciences
150
European journal of operational research : EJOR
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
Journal of management information systems : JMIS
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
International journal of production economics
120
Tourism management : research, policies, practice
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Springer eBook Collection
102
Electronic commerce research
98
International journal of hospitality management
98
Business horizons
96
International journal of business information systems : IJBIS
92
Journal of marketing
92
International journal of advertising : the review of marketing communications
89
Journal of marketing communications
88
Psychology & marketing
87
Journal of internet commerce
81
Journal of retailing
81
Management information systems : mis quarterly
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
International journal of electronic marketing and retailing : IJEMR
78
International journal of networking and virtual organisations : IJNVO
78
Journal of marketing management : MM
78
Journal of travel and tourism marketing
76
Cogent business & management
73
International journal of electronic commerce : IJEC
71
The journal of product & brand management
70
International journal of technology marketing : IJTMkt
69
Journal of electronic commerce research : JECR
69
Journal of information & knowledge management : JIKM
68
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ECONIS (ZBW)
72
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1
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
2
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
3
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
5
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
6
Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.
;
Arilla, Ramón
;
Gómez, Andrés
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
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7
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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8
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
9
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
10
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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